Goodmills

GoodMills Group

Short downtime, long-lasting impact

What started as the automation of a new mill quickly turned into something bigger: connecting an older, third-party plant with Bühler’s latest technology. The goal was ambitious – two mills working seamlessly as one, delivering the data needed for optimization and reliability. GoodMills and Bühler pulled it off with a very short downtime. Thanks to thorough preparation, extensive pre-testing, and deep retrofit expertise, the old mill is now also state-of-the-art and fit for the future. 

Schwechat’s history is closely tied to milling. For centuries, fertile land and the power of the river shaped the region’s prosperity. Today, the city stands at the heart of Austria’s flour production. At the center of this story is a mill on Schmidgasse that has been operating for over a century. Acquired in 1979 by Leipnik-Lundenburger Invest Beteiligungs AG, it is now part of the GoodMills Group, one of Europe’s leading milling companies. 

GoodMills operates 25 mills across seven countries. In Austria, it runs three sites, two of which have recently been consolidated in Schwechat. The site already processes around 600 tonnes of grain per day, making it the country’s largest milling facility. A new organic mill has now been added, while production in Rannersdorf is being phased out and the plant repurposed for storage. 

This transformation reflects a broader shift in the industry. Demand is changing, with organic products gaining importance, and energy costs and raw material prices remain volatile. For GoodMills, the answer is clear: invest in technology. That is why they built a new organic flour mill. 

Bühler supplied the equipment and automation for the new organic plant. But the real challenge soon became apparent: integration. The new mill runs on Bühler’s Mercury MES system, while the existing mill was controlled by a third-party platform. To unlock the full potential, both systems needed to be brought together. 

A challenging retrofit 

The objective was to create a fully connected production environment — one digital network spanning old and new lines, supported by modern automation and tools such as Mercury MES and Bühler Insights. 

This step was the missing piece of the puzzle needed to create a fully modern, future-ready facility. It was also the most technically demanding part of the project. “The biggest challenge at the beginning was integrating new equipment with legacy and third-party systems. We needed a unified, networked automation system,” explains Peter Pscheidl, Director Technology & Engineering at GoodMills Austria. “This was more than a simple retrofit. We needed a partner capable of handling such a complex project – and Bühler was the right company for this task.” 

Before implementing a modern control system on the existing plant, Bühler first had to assess the current state of the facility. The old mill, which had been supplied by a third-party decades ago, had been expanded several times over the years, and the documentation available was not always correct or easy to find. 

Goodmills

Facts about GoodMills

GoodMills Group, headquartered in Vienna, Austria, was founded in 1979 and is one of the largest milling groups in Europe. At its Schwechat site, around 600 tonnes of grain are milled every day. Bühler supplied a fully automated organic mill and integrated it, together with the existing conventional plant, into the Mercury MES control system, creating a unified and future-ready automation architecture. 

 

 

Preparation is everything 

The entire plant therefore had to be documented in detail. Every motor and every sensor was noted and transferred into a fully updated system. At the same time, obsolete hardware components that could no longer be replaced were removed – a step that significantly improved operational reliability. “The new control components we installed are still available on the market and can be easily replaced if needed. Another major advantage is the fully updated plant documentation,” says Christian Haldner, Automation Project Manager at Bühler. 

 In addition, all interfaces had to be clearly identified and integrated, and hardware carefully incorporated into the overall system. Wherever possible, components were pre-tested in-house in Uzwil to minimize downtime at GoodMills. Server cabinets were also assembled in Switzerland to enable rapid installation on site. After several intensive weekends in Schwechat, during which every individual digital input and output was tested, finally the old mill was shut down and the new Bühler Mercury MES control system was installed and commissioned. 

GoodMills set a clear requirement: only ten days of shutdown to bring the new system into operation. This was essential to maintain deliveries while one mill was offline. Meeting this tight timeline required manpower, experience, and strong teamwork. Commissioning began with a complete disconnection from the existing system, followed by hardware conversion and connection of all signals to the Bühler Mercury MES system. The plant was then restarted, with all functions tested, and operating states verified to ensure smooth operations. “A key point for us was to involve GoodMills from an early stage,” says Haldner. “We provided training for their employees in multiple sessions over six months, so they were already confident using the new system when we transitioned.” 

 A team of over 20 people worked in shifts around the clock at the beginning to meet the schedule. “And in the end, we were even faster than planned – that says it all,” says Andreas Seidl, Production Manager at GoodMills Austria. “The existing mill, combined with Bühler’s new automation, performed better from the very first moment than I have ever experienced.” 

Andreas Seidl
The existing mill, combined with Bühler’s new automation, performed better from the very first moment than I have ever experienced.

Andreas Seidl,
Production Manager at GoodMills Austria

Two systems, one platform 

The objective was achieved. “Today, we have two milling systems that function as one and provide us with data for continuous optimization and high production reliability,” says Pscheidl. For GoodMills, digitalization is not just a ‘nice-to-have’; it is essential for survival. The entire industry faces major challenges, including tight margins, high energy costs, skilled labor shortages, and strong competition. At the same time, mills play a vital role in supplying a key staple food. “Milling is not high-margin business – that's why we need data to be efficient in terms of affordability and availability, while ensuring perfect quality and first-class decisions,” says Erwin Langela, Group Operations Director at GoodMills Group. 


Watch this video to learn more about how Bühler supports GoodMills.


This is where Bühler Insights creates added value. It allows GoodMills to compare the Schwechat plant with its other facilities across Europe based on consistent and comparable criteria. “The challenge for management is to bring key performance indicators across all locations to a common denominator and clearly explain why we do what we do,” says Pscheidl. This transparency supports informed decision-making in plant operations. “It allows us to understand why a parameter differs from one site to another – not to defend it, but proactively to enable better decisions.” 

For production manager Seidl, data transparency is highly valuable. “It is becoming increasingly important to extract clean data from the system. It gives us the tools to produce the best possible flour. And with Bühler Mercury MES, we can now do this perfectly. We can trace exactly where an issue occurred, identify bottlenecks, and monitor energy efficiency – an increasingly important topic.” 


Milling is not high-margin business – that's why we need data to be efficient in terms of affordability and availability, while ensuring perfect quality and first-class decisions.

Erwin Langela,
Group Operations Director at GoodMills Group


At the same time, data together with AI can help to simplify daily work and optimize processes. AI is expected to handle standard processes and continuously improve through self-learning – an important advantage in times of skilled labor shortages. At first glance, AI may seem far removed from traditional milling. But, in fact, it is a good fit because raw material characteristics constantly vary, as do the requirements for the final product, from whole wheat flour to lighter or darker flours or specialty semolina. “These variations make the task very complex, but also perfectly suited to AI and very worthwhile: to produce consistent quality tailored precisely to our customers’ needs, and at the same time, reduce stress for our employees,” says Pscheidl. “Digitalization helps us both to centralize and to meet diverse requirements. That’s the direction we want to go in.” 


AI is already being used in Schwechat on a smaller scale, for example in color sorting machines. Here, it helps remove foreign material efficiently, improving sorting quality while saving resources. It also supports incoming grain inspections and increases production efficiency. 

 Seen in this light, the mill in Schwechat is an active automation project. “The path toward digitalization is clearly mapped out, and we are pursuing it at speed. But of course, we need to ensure that people can keep pace,” says Pscheidl. Employees are therefore trained as part of the project. It starts with the team leaders, who act as multipliers, training their teams to work with the new digital tools and systems. “First top-down, then selectively,” says Pscheidl. After a period of operation, the approach is fine-tuned. 


Peter Pscheidl
Today, we have two milling systems that function as one and provide us with data for continuous optimization and high production reliability

Peter Pscheidl,
Director Technology & Engineering at GoodMills Austria 

People remain at the center 

“Large milling operations know that they cannot succeed without AI, but also not without people,” says Pscheidl. While physical labor is becoming less important, operating digital systems and analyzing data is becoming more critical. Millers must understand both the machinery and the data and be able to assess its quality and draw the right conclusions. “The need for highly skilled workers will remain,” says Pscheidl. “There will never be a fully unmanned operation. People will always be at the center.” 


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